GoTo Norway


Our story


GoTo Norway believes strongly that the most authentic and inspiring holiday experiences are made by locals – and communicated by locals.


Community-based tourism is the core of our business model, connecting local activity suppliers, attractions and restaurants with guests from all over the world – just like you!

GoTo Norway is a collaboration of two Norwegian companies, Adlevo Tech from Tromsø and the Stavanger based company GoTo Hub. When you visit Norway, you visit our home. We know what’s worth coming for and what’s worth doing. We value quality and we value the authentic – and we want to share this with you.


We work with and know the best adventures, restaurants, hotels and attractions.


Simplifying Tourism With Technology


Our main objective is to offer a simple, user-friendly platform for our clients so that they can market their products and services efficiently without worrying about the nitty-gritty of operations and administration. Moreover, all the revenue generated from GoTo Norway doesn’t go out of the country, 


Meet The Minds Behind GoTo Norway


Our top management team comprises travel and tech experts with decades of experience in the tourism industry. We have carefully processed ideas after many brainstorming sessions to use our knowledge about local tourism to develop our business model into a unique product.



DAN GRANATH - dan@gotohub.no
Dan has a flair for businesses and is a serial entrepreneur. He has been working mainly with media and tech and has started different companies in these domains. A true-blue adventure sports lover, Dan is often spotted above 1000 m several times a week.
TOMAS WALING - tomas@gotohub.no
Tomas started his career in Thomas Cook and worked in the organisation for 12 years in various roles. Over the years, he has been creating and developing innovative software solutions for the travel industry. An avid traveller himself, Tomas loves exploring new places and cultures. He is also passionate about cooking and spends most weekends hanging out with friends.
HENRIK W. ENBLOM - henrik@gotohub.no
Henrik has worked with Thomas Cook for 13 years and has been focusing on product management and the optimisation of different operational processes. He now handles the overall operations for GoTo Hub. Henrik is an ardent marathon runner who loves to travel, meet new people, learn about new cultures, and try out new things.
CHARLOTTE I. LOCKERT - charlotte@gotohub.no
Charlotte is the CMO of GoTo HUB. She has worked in different departments of the company for three years, and is exited about finding creative solutions to solve different obstacles or problems. Charlotte loves learning new things and has two boys who keep her busy. She lives in Tromsø, Norway, and enjoys traveling whenever she gets the chance.
ANDERS LINDSTRÖM - anders@gotohub.no
Anders started his career in Scandinavian Leisure Group (MyTravel-Thomas Cook) and worked in the organisation for 12 years in various roles. Anders has also been working in Turkietresor and Tyrkiareiser for several years as Sales Manager and Managing Director. Anders background within travel tech started 2020 when he worked in Vitec Travelize. Anders have a long experience of working in various international businesses and cultures. Anders is passionate about travel, his cat, family and friends. Keyword in life is: Keep it simple.
FREDRIK AUSTBO - fredrik@gotohub.no
in writing...
Free cancellation
Most of our activities you can cancel until 24 hours before start without any fee
Direct Confirmation
Everything booked on GoTo Norway is confirmed directly and you can use the email as your ticket
Authentic Experiences
GoTo Norway partners with big attractions but also the small and local suppliers of the most authentic experiences